What Hat Do You Wear?

What do ice cream, Girl Guide cookies, and sponsorship have in common? Turns out — more than you think. On the latest episode of ‘From the Park Bench’, we dove headfirst into the often-awkward world of minor sports sponsorship — and came out feeling inspired.

Let’s face it, nobody wants to be “the salesperson” in a sports club. But what if we flipped the script? What if sponsorship wasn’t about awkward asks or putting logos on jerseys but about building real, lasting relationships between businesses and communities?

That’s exactly the heart of what Kidspired does.

Spoiler: They're not selling. They're matchmaking.

And no, not for couples but for businesses and minor sports clubs that truly belong together.

Think about a local pizza shop that sponsors a Player-of-The-Game rewards program. A community ice cream shop that turns free scoops into unforgettable memories. And businesses that aren’t just giving back, they’re becoming part of the story.

In a From the Park Bench episode, we discuss how Sponsorship is Not a Donation, It's About Relationships.

We dove into:

• Why sponsorship isn’t just a “donation” — it’s marketing with a mission

• How parents can be your club’s secret fundraising weapon

• Why "people go where they’re invited" might be the smartest marketing mantra ever

• And how even in our hyper-digital world, sometimes the old-school printed coupon is still the MVP.

This episode is full of heart, a few laughs, and lots of insights, whether you're on the club side, the sponsor side, or just cheering from the sidelines.

So, which hat do you wear — the club, the business, or the matchmaker?

Come join us on the bench. You just might find your “why.”

LISTEN TO PODCAST